Project: Study and design of Abu Arab Sweets showroom Hall - Amman - Jordan
Place: Amman - Jordan
Area: 625 square meters
Year: 2017
#showroom #Hall #Store #design #architectural_design #interior_design #furniture_design #product_design #industrial_design #automotive_design #parametric_design
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The presented project shows a study and design of a main showroom hall for the products of Abu Arab Company, with a total area estimated at (625) square meters and distributed over two floors.
The studied hall contains the reception and accounting functions, the hot desserts section, the cold sweets section, the dry sweets section, the chocolate section, the food and canned section, the restaurant and cafeteria section, the preparation section, the general administration section, and many other sections, public facilities and services.
This project has been studied to meet the required purpose and specific function and within the framework of maximum utilization of the available space. The study came within a specific work hierarchy that fits the main objective of the place, which is to secure a suitable display environment and remarkable atmosphere for the company's products, and fulfills the requirements of employers and the privacy of the offered product.
The interior atmosphere of the place has been studied to provide the visitor a distinct visual and sensory experience within a framework
Stimulating, design elements, architecture and thoughtful relations, fun and confort.
A modern style has been adopted with heritage elements derived from the brand's visual identity in most of the place facilities and its various elements. A set of extended and continuous treatments and lines were adopted link the functions and sectors of the place and lead the visitor on an enjoyable visual tour and encourage roaming and exploration of all parts of the place.
The chocolate and nuts sector were studied in the form of a jewelry display corner, as the displayed product represented the distinctive jewel, within the framework it deserves and takes the importance that suits it.
parametric shapes and forms were employed In the most sectors of the place, with deconstructive relations, extended and continuous lines, and dynamic orientation, which in turn, gave the atmosphere richness, vitality, and a high type of luxury and sophistication, through the use of noble natural materials such as granite, marble, oak wood, chrome, and glass.
in first floor and within the space designated for the function of the restaurant, the water element was added in the form of a waterfall consisting of several layers of granite and special treated glass in a way that makes the water flow on its surface quietly and gives the atmosphere of the place a kind of intimacy and psychological comfort.
